G Global Gastronomy Museum of Gastronomy
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12 CITIES × 12 FLAVORS × 12 DIMENSIONS OF WONDER

Global Gastronomy Museum

Global City Food Culture Partnership Program

Global Gastronomy Museum: the world's first immersive food culture destination built on an "80-day cycle" operating model. Using food as a medium, it connects city showcases, cultural tourism promotion, industry matchmaking, and consumer conversion—forming an innovative platform at the intersection of cultural tourism and experiential economy.

Featured Product Categories

Ready-to-Eat & Portable

On-site consumption, product-category synergy, designed for short-stop repeat purchases.

Examples: local specialty snacks, small-pack ready-to-eat foods, ready-to-drink beverages

Long-Tail Sales

High repeat-purchase potential; enables post-visit online ordering to build long-tail revenue.

Examples: spices & dried seasonings, specialty fermented ingredients, regional derivative beverages

Night Banquet Traffic Drivers

Daytime products create a closed-loop funnel to themed night banquets, driving cross-sales with the main exhibition.

Examples: local small-pot feasts, sweet wine cold platters, appetizers

Cultural Storytelling

Carries local stories and symbols, ideal for immersive storytelling.

Examples: intangible heritage crafts, traditional-method foods, century-old pastry brands

Comparative Tasting

Single products offering samples and staged comparisons to create experiential moments.

Examples: hams from different regions, variously roasted nut milks

Functional Value

Functional health foods with "light burden, high awareness" positioning.

Examples: donkey-hide gelatin drinks, herbal beverages, blue dried meal replacements

Booth Partnership Models

Platform Support

  1. Zero booth fee entry
  2. Shared basic costs
  3. Revenue sharing
  4. Integrated marketing

City Pavilion

  1. 800 m² exclusive pavilion
  2. Continuous 80-day showcase
  3. Pavilion naming rights
  4. Mainstream media coverage

Commercial Monetization

  1. Direct sales channels
  2. Proportional revenue sharing
  3. B2B matchmaking opportunities
  4. Online store extension

Available Partnership Models

International Partnership Models

01

Full 80-Day Residency Model

Full 80-Day Residency

This is the project's default core partnership model.

Ideal For
  • National pavilions
  • International food brands
  • Restaurant brands
  • Cultural institutions
  • Enterprises seeking long-term entry into the Chinese market
Partnership Content
  • Full 80-day exhibition period
  • ~5-person on-site team
  • Brand showcase space
  • Product sales and tasting experiences
  • Brand event participation
  • Chinese market promotion
Available Activities
  • Brand pavilion
  • City-themed pavilion
  • Product displays
  • Immersive experiences
  • Workshops
  • Tasting events
  • Evening events
  • Joint press conferences
Best For Brands That
  • Seek deep entry into the Chinese market
  • Have full operational capabilities
  • Aim to build long-term brand influence

Alternative Options for Brands Unable to Commit to the Full 80 Days

02

Pop-up & Short-term Participation

Pop-up & Short-term Participation

If your brand cannot commit to the full 80 days, short-term pop-ups or phased participation are available.

Participation Period
  • 2 weeks
  • 1 month
  • Themed weeks
  • During festival periods
Partnership Formats
  • Pop-up exhibitions
  • Brand experience spaces
  • Tasting events
  • New product launches
  • Co-branded events
  • City-themed events
  • Cultural showcases
Best For Brands That
  • Are first-time entrants to the Chinese market
  • Seek low-cost market testing
  • Are unable to maintain a long-term presence
  • Pursue seasonal or thematic promotions
03

Brand Exposure & Equipment Partnership

Brand Exposure & Equipment Partnership

Ideal For (Including but Not Limited To)
  • Coffee machine brands
  • Food equipment brands
  • Kitchenware brands
  • Food supply chain enterprises
  • Beverage brands
  • Cultural creative brands
Partnership Formats
  • Equipment placement
  • Brand logo display
  • Experience zone partnership
  • Product displays
  • Sampling events
  • Workshop support
  • Public area brand exposure
  • Evening event collaboration
Available Areas
  • National pavilions
  • Central plaza
  • Coffee area
  • Workshops
  • Public event areas
  • Evening event spaces
Best For Brands That
  • Do not need a full store
  • Seek increased brand exposure
  • Aim to build awareness in the Chinese market
04

Assisted Operation Partnership

Assisted Operation Partnership

If resource constraints prevent you from maintaining a long-term team, the platform can provide assisted operation support.

Partnership Formats
  • Basic display
  • Product introductions
  • Sales assistance
  • Customer reception
  • Daily operational support
Best For Brands That
  • Are small and medium international brands
  • Are brands entering China for the first time
  • Are brands without a local Chinese team
  • Are enterprises wanting to test market response first
Key Advantages
  • Reduced long-term on-site costs
  • Lower operational pressure
  • Greater participation flexibility
  • Easier entry into the Chinese market

What We Can Bring You

Marketing & Empowerment

Omni-channel Brand Communication Support

  • National & City Media Exposure
    CCTV / Official Media / Shanghai Cultural Tourism Platform
  • Official Social Media Matrix
    WeChat / Xiaohongshu / Douyin
  • Overseas Social Media Communication
    TikTok / Instagram
  • Exhibition & Brand Experience Communication
    Tastings / Events / Catering Experience Joint Promotion

Transparent Business Data

  • Daily visual dashboard: sales, average order value, foot traffic heatmaps, user profiles
  • Key metric linkage for trackable operational optimization
  • Auditable data reconciliation

Long-Tail Sales Channels

  • Post-exhibition continuous sales: data access remains after the exhibition ends
  • 1-year long-term online store residency
  • 365-day operation after the 80-day exhibition period

Chinese Consumer Feedback Collection

  • China Market Testing: Low-risk entry into the Chinese market
  • Consumer taste and packaging preference collection
  • On-site sales + tasting feedback, brand awareness enhancement
  • Provide reference for long-term operations in the Chinese market

Venue & Spatial Operation Support

Complimentary Venue Use

Each partner city receives approximately 1,200 m² of exclusive exhibition space at no charge, including storage, prep rooms, main exhibition areas, and branded image zones.

Infrastructure Setup

The operator maintains fixed public-area infrastructure: exhibition walls, projection equipment, display screens, stages, basic lighting, and wayfinding systems.

Staff Support

5 core staff members provide daily operational support: visitor flow guidance, cultural interpretation, and product showcasing (translators can be provided upon request).

Our Partnership Process

Partnership Signing & Execution Guarantee

1

Initial Contact

City partner submits a letter of intent and preliminary concept

2

Submit Materials

Provide brand introduction, product list, and procurement qualifications

3

Operational Assessment

Assess cultural integration and commercial potential

4

Intent Signing

Confirm partnership direction and booth scope

5

Confirm Schedule & Booth

Confirm specific exhibition area and location

6

Sign Formal Agreement

Clarify responsibilities, revenue split, and deposit

7

POS Integration & Training

Unified POS system integration and staff training

8

Setup & Trial Operation

On-site construction and equipment commissioning

9

Official Opening

Launch the exhibition cycle and enter the 80-day exhibition period

Exhibition Requirements & Exit Mechanism

Product Selection Criteria

Minimum 10 SKUs required: Each exhibitor must provide no fewer than 10 SKUs aligned with the project's positioning.

  • Fresh prepared foods
  • Cultural storytelling
  • Night banquet traffic drivers
  • Long-tail sales products

Exit & Elimination Mechanism

  • In case of force majeure, the operator may adjust the exhibition schedule
  • Exhibitors may apply for early withdrawal
  • Abnormal operating models will be subject to review

Financial & Settlement Models

Zero Fixed Cost · Sales Commission

15% operations management commission, deducted from the exhibitor's total sales.

Unified POS · Fast Settlement

10-day settlement cycle with automatic revenue distribution every 10 days.

Deposit Mechanism

€5,000 per enterprise as a performance guarantee, refundable after the exhibition per agreement.

Supporting Services

Hotel Apartments

Accommodation resources and commuting support for exhibitors and staff.

Logistics & Delivery

Warehousing, cold-chain/ambient delivery, and exhibition area restocking support.

Online Service Platform

Unified order, inventory, and data report management, connected to online transaction channels.

Global Gastronomy Select Market

Post-exhibition access to the city select market network for long-term sales channels.

Required Partnership Materials

Required Materials for Partnership

Basic Qualification Documents

  • Business license (scanned copy)
  • Food business license (if applicable)
  • Brand authorization certificate

Product & Brand Information

  • Product list and price sheet
  • Brand introduction PPT
  • Packaging material specifications

Visual Display Materials

  • Brand logo and key visual poster
  • Display images, short videos, and merchandising design drafts

Government/Institutional Groups

  • Official recommendation letter or cooperation letter
  • Group delegation description (number of people, budget, plan)

Project Timeline & Key Milestones

01

Preparation

Apr–Jun 2026

02

Construction

Jul 2026

03

Warm-up

Aug 2026

04

Soft Opening

Sep 16, 2026

05

Grand Opening

Oct 1, 2026

Key Milestones

  • Apr 2026: Project launch, partnership recruitment opens
  • Jun 2026: 12-city partnership signing completed
  • Aug 2026: On-site construction completed
  • Sep 16, 2026: Soft opening
  • Oct 1, 2026: Grand opening

Project Cycle

  • Preparation6 months
  • First Exhibition80 days
  • Annual Schedule4 cycles
  • Continuous OperationLong-term